Privacy policy

Last updated: July 27, 2026

Elori Active operates this store and website, including all related information,
content, features, tools, products and services, in order to provide you, the
customer, with a curated shopping experience (the "Services"). Elori Active is
powered by Shopify, which enables us to provide the Services to you. This Privacy
Policy describes how we collect, use, and disclose your personal information when
you visit, use, or make a purchase or other transaction using the Services or
otherwise communicate with us. If there is a conflict between our Terms of Service
and this Privacy Policy, this Privacy Policy controls with respect to the
collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the
Services, you acknowledge that you have read this Privacy Policy and understand
the collection, use, and disclosure of your information as described in this
Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that
identifies or can reasonably be linked to you or another person. Personal
information does not include information that is collected anonymously or that has
been de-identified, so that it cannot identify or be reasonably linked to you. We
may collect or process the following categories of personal information, including
inferences drawn from this personal information, depending on how you interact
with the Services, where you live, and as permitted or required by applicable law:

- Contact details including your name, address, billing address, shipping address,
phone number, and email address.
- Financial information including credit card, debit card, and financial account
numbers, payment card information, financial account information, transaction
details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions,
preferences and settings.
- Transaction information including the items you view, put in your cart, add to
your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications
with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network
connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the
Services, including how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

- Directly from you including when you create an account, visit or use the
Services, communicate with us, or otherwise provide us with your personal
information;
- Automatically through the Services including from your device when you use our
products or services or visit our websites, and through the use of cookies and
similar technologies;
- From our service providers including when we engage them to enable certain
technology and when they collect or process your personal information on our
behalf;
- From our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use
personal information for the following purposes:

- Provide, Tailor, and Improve the Services. We use your personal information to
provide you with the Services, including to perform our contract with you, to
process your payments, to fulfill your orders, to remember your preferences and
items you are interested in, to send notifications to you related to your
account, to process purchases, returns, exchanges or other transactions, to
create, maintain and otherwise manage your account, to arrange for shipping, to
facilitate any returns and exchanges, to enable you to post reviews, and to
create a customized shopping experience for you, such as recommending products
related to your purchases. This may include using your personal information to
better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and
promotional purposes, such as to send marketing, advertising and promotional
communications by email, text message or postal mail, and to show you online
advertisements for products or services on the Services or other websites,
including based on items you previously have purchased or added to your cart and
other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate
your account, to provide a secure payment and shopping experience, detect,
investigate or take action regarding possible fraudulent, illegal, unsafe, or
malicious activity, protect public safety, and to secure our services. If you
choose to use the Services and register an account, you are responsible for
keeping your account credentials safe. We highly recommend that you do not share
your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with
customer support, to be responsive to you, to provide effective services to you
and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or
respond to valid legal process, including requests from law enforcement or
government agencies, to investigate or participate in civil discovery, potential
or actual litigation, or other adversarial legal proceedings, and to enforce or
investigate potential violations of our terms or policies.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third
parties for legitimate purposes subject to this Privacy Policy. Such circumstances
may include:

- With Shopify, vendors and other third parties who perform services on our behalf
(e.g. IT management, payment processing, data analytics, customer support, cloud
storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise
to you. For example, we use Shopify to support personalized advertising with
third-party services based on your online activity with different merchants and
websites. Our business and marketing partners will use your information in
accordance with their own privacy notices. Depending on where you reside, you may
have a right to direct us not to share information about you to show you targeted
advertisements and marketing based on your online activity with different
merchants and websites. You can exercise your rights to opt out of those uses at
https://privacy.shopify.com/en.
- When you direct, request us or otherwise consent to our disclosure of certain
information to third parties, such as to ship you products or through your use of
social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to
comply with any applicable legal obligations (including to respond to subpoenas,
search warrants and similar requests), to enforce any applicable terms of service
or policies, and to protect or defend the Services, our rights, and the rights of
our users or others.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal
information about your access to and use of the Services in order to provide and
improve the Services for you. Information you submit to the Services will be
transmitted to and shared with Shopify as well as third parties that may be located
in countries other than where you reside, in order to provide and improve the
Services for you. In addition, to help protect, grow, and improve our business, we
use certain Shopify enhanced features that incorporate data and information
obtained from your interactions with our store, along with other merchants and with
Shopify. To provide these enhanced features, Shopify may make use of personal
information collected about your interactions with our store, along with other
merchants, and with Shopify. In these circumstances, Shopify is responsible for the
processing of your personal information, including for responding to your requests
to exercise your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you
may have, you can visit the Shopify Consumer Privacy Policy at
https://www.shopify.com/legal/consumer-privacy-policy. Depending on where you live,
you may exercise certain rights with respect to your personal information at
https://privacy.shopify.com/en.

THIRD PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by
third parties. If you follow links to sites not affiliated or controlled by us, you
should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such
sites, including the accuracy, completeness, or reliability of information found on
these sites. Information you provide on public or semi-public venues, including
information you share on third-party social networking platforms may also be
viewable by other users of the Services and/or users of those third-party platforms
without limitation as to its use by us or by a third party. Our inclusion of such
links does not, by itself, imply any endorsement of the content on such platforms
or of their owners or operators, except as disclosed on the Services.

CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly
collect any personal information about children under the age of majority in your
jurisdiction. If you are the parent or guardian of a child who has provided us with
their personal information, you may contact us using the contact details set out
below to request that it be deleted.

As of the date of this Privacy Policy, we do not have actual knowledge that we
"share" or "sell" (as those terms are defined in applicable law) personal
information of individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we
cannot guarantee "perfect security." In addition, any information you send to us
may not be secure while in transit. We recommend that you do not use unsecure
channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as
whether we need the information to maintain your account, to provide you with
Services, comply with legal obligations, resolve disputes or enforce other
applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in
relation to your personal information. However, these rights are not absolute, may
apply only in certain circumstances and, in certain cases, we may decline your
request as permitted by law.

- Right to Access / Know. You may have a right to request access to personal
information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal
information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate
personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal
information we hold about you and to request that we transfer it to a third
party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where
you reside, you may have a right to opt out of the "sale" or "share" of your
personal information or to opt out of the processing of your personal information
for purposes considered to be "targeted advertising", as defined in applicable
privacy laws. You can exercise your rights to opt out of those uses at
https://privacy.shopify.com/en. Please note that if you visit our website with
the Global Privacy Control opt-out preference signal enabled, depending on where
you are, we will automatically treat this as a request to opt out for the device
and browser that you use to visit the website. If we are able to associate the
device sending the signal to a Shopify account, we will apply the opt-out request
to the account as well. To learn more about Global Privacy Control, you can visit
https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do
not recognize other "Do Not Track" signals that may be sent from your web browser
or device.
- Managing Communication Preferences. We may send you promotional emails, and you
may opt out of receiving these at any time by using the unsubscribe option
displayed in our emails to you. If you opt out, we may still send you
non-promotional emails, such as those about your account or orders that you have
made.

If you reside in the UK or European Economic Area, and subject to exceptions and
limitations provided by local law, you may exercise the following rights in
addition to the rights outlined above:

- Objection to Processing and Restriction of Processing: You may have the right to
ask us to stop or restrict our processing of personal information for certain
purposes.
- Withdrawal of Consent: Where we rely on consent to process your personal
information, you have the right to withdraw this consent. If you withdraw your
consent, this will not affect the lawfulness of any processing based on your
consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by
contacting us using the contact details provided below. To learn more about how
Shopify uses your personal information and any rights you may have, including
rights related to data processed by Shopify, you can visit
https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may
need to verify your identity before we can process your requests, as permitted or
required under applicable law. In accordance with applicable laws, you may
designate an authorized agent to make requests on your behalf to exercise your
rights. Before accepting such a request from an agent, we will require that the
agent provide proof you have authorized them to act on your behalf, and we may need
you to verify your identity directly with us. We will respond to your request in a
timely manner as required under applicable law.

COMPLAINTS

If you have complaints about how we process your personal information, please
contact us using the contact details provided below. Depending on where you live,
you may have the right to appeal our decision by contacting us using the contact
details set out below, or lodge your complaint with your local data protection
authority. For the European Economic Area, you can find a list of the responsible
data protection supervisory authorities at
https://edpb.europa.eu/about-edpb/about-edpb/members_en.

INTERNATIONAL TRANSFERS

Please note that we may transfer, store and process your personal information
outside the country you live in.

If we transfer your personal information out of the European Economic Area or the
United Kingdom, we will rely on recognized transfer mechanisms like the European
Commission's Standard Contractual Clauses, or any equivalent contracts issued by
the relevant competent authority of the UK, as relevant, unless the data transfer
is to a country that has been determined to provide an adequate level of
protection.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes
to our practices or for other operational, legal, or regulatory reasons. We will
post the revised Privacy Policy on this website, update the "Last updated" date and
provide notice as required by applicable law.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy,
or if you would like to exercise any of the rights available to you, please email
us at support@eloriactive.co